Direct Marketing
Discovery - Animal Planet Invitation

Animal Planet asked us to capture the fun and child oriented nature of their annual brand event.

Our solution was a classic 6" x 9" format, applying eye-catching graphics and an inviting teaser line to the envelope. Upbeat illustrations on the brochure depicting a face "morphing" into an animal accompanied by some slightly irreverent copy generated excitement and anticipation about the party. The fold-out brochure doubled as a keepsake poster.