Terumo - Trade Advertising

In a competitive environment, this client wanted ads to announce a unique product benefit.

We provided original photography and utilized a specialty ink to dramatize a serious medical issue-- positioning the product as the solution in the same ad.

Abbott Laboratories - Product Information

Our client's problem: A medication for HIV positive patients previously available in capsules became accessible only in an original liquid formula.

We addressed critical dosage and taste issues with brief, simple copy, and clear, colorful graphics. A condensed tear-off pocket version for patients was created on the back cover.