- Trade Advertising
a competitive environment, this client wanted ads to announce a unique
provided original photography and utilized a specialty ink to dramatize
a serious medical issue-- positioning the product as the solution in
the same ad.
Laboratories - Product Information
client's problem: A medication for HIV positive patients previously
available in capsules became accessible only in an original liquid formula.
addressed critical dosage and taste issues with brief, simple copy,
and clear, colorful graphics. A condensed tear-off pocket version for
patients was created on the back cover.